The tour itself begins with a short large-screen video presentation of the group which owns and makes the Licor 43 brand, alongside other hugely successful products such as Villa Massa Limoncello, Pacharán Zoco and the acclaimed wine labels of Mar de Frades and Ramón Bilbao.
Legend has it that a version of Licor 43 known as “Liquor Mirabilis” was first produced and enjoyed in the time of the Romans, who conquered the city of Qart Hadasht (Cartagena) in 209 BC, but the story of the drink as we know it today began in 1946, when the secret recipe was bought by three members of the Zamora Conesa family.
Over the following decades the company was a pioneer in the field of advertising in Spain, and a series of fascinating exhibits features some of the posters, TV and cinema ads, sports sponsorship deals and promotional offers which converted this local family business into an international product: it now sells seven million bottles per year from its Cartagena base.
An essential part of the visit to Experiencia 43 is the Gift and Souvenir Shop which is open daily next to the Experience 43 reception area.
Licor 43 gift packs are available here - an offer which may prove hard to resist after the sample provided during the guided tour! - and many of the other drinks produced by the group can also be purchased.
Of course the shop is also open to anyone passing by the factory and it is not necessary to complete the tour to buy any of the drinks on sale or indeed the gift items which are also displayed.
Next to the shop there is also a well-presented café-bar, offering an opportunity to sit and have a special Licor 43 coffee or a cocktail either inside or on the outdoor terrace.
If you have time then why not relax and ask one of the staff to mix you a special Licor 43 coffee or even a special Licor 43 cocktail of your choice.
Special Events, Business Meetings and Private Parties
The Experiencia 43 facilities can also be hired for special events such as business meetings or private parties, and in addition special courses can be organized to teach visitors how to mix various different cocktails featuring Licor 43.
Duration, activities and prices can be tailored to the characteristics of each group: simply ask the staff at Experiencia 43 for more information, specifying your group size and requirements, and a package can be put together to provide a relaxing, comfortable and enjoyable service.
|Telephone:||+34 968 030 188|
Calle Silicio no10 Pol Ind Los Camachos Cartagena Murcia 30369