Experiencia 43 the museum and guided tour of Spain's most popular liqueur

Licor 43 has been produced in Cartagena since the mid-20th century

Following the disruption of the Covid pandemic the “Experiencia 43” tastings and tours of the Licor 43 factory just outside Cartagena are now up and running again, with visitors welcomed back to what was one of the most popular destinations before the coronavirus interruption.

There are now two re-modelled tour packages, the shorter of which is the 90-minute "Visita Premium". This begins with a tasting of Licor43 Original, followed by the guided tour through the museum and the manufacturing plant of Licor43, a cocktail presentation and tasting of “Ginger43”.

This visit is available from Monday to Saturday at a price of 14 euros per head (adults only). Prior booking is essential. Children may also visit under adult supervision, and must always be accompanied by adults. Due to sanitary considerations masks must be worn throughout the visit, and unfortunately the maximum group size has to be set at 12.

But now an even more complete tour is also available under the title of “Masterclass and Fruit Picking”. This includes an additional focus on the texture, aromas and sensations that the citrus fruits from the Mediterranean garden alongside the Experiencia 43 building provide, all of them contributing to the secret recipe of Licor 43. In the garden visitors choose and pick their own fruits for the cocktail they will prepare at the end of the visit!

During the Master Class, brand ambassadors transport you to a world of complex nuances as you get to know Licor 43 through its three main flavour varieties: Original, Horchata (tiger nuts) and Coffee.

A full tour of the factory and museum is also included.

The Masterclass and Fruit-Picking tour is held on weekdays at 12.00 noon and is priced at 30 euros per head.

Bookings at Experiencia 43 should be made using the contact box below, online here, by telephone on 968 030188 or by email at experiencia43@zamoracompany.com.

Tours can be booked between 9.00 and 16.00 from Monday to Sunday in Spanish, English and German. Visits in French and Italian can be organised with prior notice.