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6 free walking tours to get to know Benidorm better

The new routes in the Costa Blanca city will use an innovative augmented reality system to guide visitors around the most important points of interest

Whether you’re a regular visitor to Benidorm, a resident in the popular Spanish coastal city or you’ve never been before, there is always something new and surprising to discover in this beautiful beach resort.

Benidorm Council has catalogued and added a total of 27 unmissable points of interest in the city, and hooked them up to a technological system of informative signs with augmented reality to “show tourists, and also residents, our heritage, cultural and landscape offer and how we propose to experience it”, according to Mayor Toni Pérez.

These historical, cultural and scenic attractions can be enjoyed by walking the 6 new pedestrian routes that have been set up to join them all together, in an alternative tourist plan for visitors to Benidorm.

These 6 routes are:

The historical route
The historical-landscape route
The urban art route
The viewpoint route
The parks route
The museum and cultural route

The future of tourism in Benidorm: augmented reality tour guides

These are “six routes of moderate distance, designed to be travelled on foot,” says Pérez, with signposts and modules with QR codes and the Navilens system integrated into them, to provide walkers with information to learn all about the local area in a sustainable way. By scanning these codes and accessing the info, visitors will be presented with a digital guide on their phone who is present in their surroundings by way of augmented reality and who will explain all about the points of interest.

Augmented reality will also be used to be able to see landscapes, historical places and buildings as they were in their time.

Where are the 27 points of interest in Benidorm?

The 27 points of interest established in the Plan are:

The Torre de Morales
The archaeological site of Tossal de la Cala
The Paseo de Tamarindos
The Paseos de Poniente and Levante
Ponent Urban Art Space
El Campo Urban Art Space
Els Tolls Urban Art Space
El Carrasco Urban Art Space
Hispanitat Urban Art Space
El Pont Urban Art Space
Elche Park
Foietes Park
Aigüera Park, with its amphitheatre and auditorium
Séquia Mare Park
The Viewpoint Route
The Benidorm Castle
Sant Jaume church
Santa Anna church
Boca del Calvari Museum
L’Hort de Colón
Benidorm Bullring
Benidorm Town Hall
Benidorm Cultural Centre
The future Aula del Mar
La Cruz viewpoint
Torre de les Caletes
L’illa

Images: Ayuntamiento de Benidorm

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