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Date Published: 20/11/2024

Lorca backs broccoli in its Better With Broccoli campaign

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The municipality of Lorca produces 35 per cent of all broccoli grown in Spain!

The local football team of La Hoya-Lorca even wore a broccoli strip a few years ago!

Lorca backs broccoli in its Better With Broccoli campaign Whether you like it or loathe it, there is little room for doubt that broccoli is one of the heathiest vegetables available, and figures show that the expansive fertile farmland of Lorca makes the municipality one of the prime producers of the crop not only in the Region of Murcia but also in the whole of Spain.

In a marked change from the preferences of a generation ago, market surveys show that around 60 per cent of Spanish households are regular consumers of broccoli, and the Region of Murcia has become one of the main suppliers. This year has seen a bumper crop amounting to 21% more than in 2023, reaching 224,000 tons, grown on an area covering a total of 14,000 hectares (13.35 per cent more than last year).

As well as domestic markets, the Region also exports some 205,000 tons of broccoli at a total price of an amazing 316 million euros, accounting for 70 per cent of all Spain’s broccoli exports.

Lorca backs broccoli in its Better With Broccoli campaign Of those 14,000 hectares more than 5,000 lie within Lorca, and they account for around half of all broccoli grown in Murcia. The main concentration is around La Hoya, where the local football team won a certain degree of fame a few years ago as the “Clockwork Broccoli” after a strip portraying the vegetable saw a change of luck that resulted in the side being promoted to the second division of the national league!

On the back of this agricultural success, the “+Brócoli” association, which was formed in 2010 to promote broccoli consumption, has launched an initiative called “Mejor con brócoli” (Better With Broccoli), aiming to create the use of the product in everyday dishes as a nutritious extra. The TV campaign features a 90-year-old grandmother who has moved into modern times and recommends simply boiling broccoli for 5 minutes as a tasty and healthy addition to any meal.

Meanwhile, over a million broccoli florets from Murcia are going on sale in supermarkets all over Spain, including supermarket chains such as El Corte Inglés, Carrefour, Lidl, Consum, Eroski and Aldi, and between now and the end of the month various activities and events are taking place to promote sales.

So get on board the Better with Broccoli campaign and support the vegetable farmers of Lorca!

Image 2: Twitter.com

For more local information, including news and what’s on, go to the home page of Lorca Today.

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Oficina de Turismo de Lorca

Lorca Tourist Office

The rich and extensive history of Lorca has left a legacy of archaeological sites and historic buildings around which the modern city has built its tourism industry. Amongst these are Lorca Castle, Plaza de España, the former Collegiate church of San Patricio, the municipal archaeological museum, the Casa Huerto Ruano, the Palacio de Guevara and the churches and convents of San Francisco, San Mateo, the Virgen de las Huertas, La Merced, El Carmen and many others.

Unfortunately, Lorca has been prone to natural disaster, suffering a severe flood in 1973 which killed 50 people, and a Gota Fría on September 28^th 2012, as well as a series of earthquakes, the most recent of which was 5.3 on the Richter scale on 11^th May 2011 and claimed 9 lives.

Lorca Tourist Office Lorca also has an area of unspoilt coastline incorporating the Parque Regional de Cabo Cope - Puntas de Calnegre, which includes the beaches of Puntas de Calnegre, Cala Calnegre and various others. Although only one is accessible by road others can be reached along dirt tracks!

In terms of fiestas, Lorca is synonymous with Easter (Semana Santa), its biblical parades of International Tourist Interest status being famous throughout Spain. The week includes a series of parades in which the whites (Paso Blanco) and blues (Paso Azul) try to outdo each other with the magnificence of their embroideries and the skill and daring of their horsemen.

In the Autumn Lorca also celebrates the Fiestas of San Clemente and a Feria and there are a series of important events throughout the year in the Recinto Ferial, as well as a busy cultural and sporting programme.

The tourist office relocated for 14 years to Calle San Patricio, near the church, but has now returned to its former premises alongside the Palacio de Guevara in the Plaza Concha Sandoval, or Plaza de la Bordadora (click for map).

Lorca Tourist Office Lorca also has an area of inspoilt coastline incorporating the Parque Regional de Cabo Cope - Puntas de Calnegre, in the Sierra de Almenara, which includes the beaches of Puntas de Calnegre, Baño de las Mujeres, San Pedro, El Siscal, Cala Honda, Cuartel del Ciscar, Junquera, Cala de la Gruta, Cala Leña, Los Hierros, Cala Blanca and Playa Larga, although many are accessible only along difficult tracks or by boat!

Lorca Tourist Office However, in spite of its many attractions, the name of Lorca is synonymous with Easter, (Semana Santa) its biblical parades of International Tourist Interest status and famous throughout Spain. The week includes a series of processions in which the Whites (Paso Blanco) and Blues (Paso Azúl) try to outdo each other with the magnificence of their embroideries and the skill and daring of their horsemen.