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Date Published: 30/11/2021

ARCHIVED - Torremolinos unveils multilingual digital tourist boards to improve visitor experience

ARCHIVED ARTICLE

The municipality in Malaga province has also expanded its tourism website with virtual tours and audio guides

<span style='color:#780948'>ARCHIVED</span> - Torremolinos unveils multilingual digital tourist boards to improve visitor experience

Torremolinos Town Hall has installed half a dozen multilingual, interactive digital boards in different locations across the popular coastal resort that offer tourist information and guides to the town's attractions and historic monuments.

As part of the town's bid to promote Torremolinos as an Intelligent Tourist Destination through digitalisation and accessibility, the boards and tourism website are available in Spanish, English, French and German.

And as part of the upgrade, the tourism website now includes virtual tours and audio guides with sign language and pictograms for deaf people.

The six interactive tourist information boards are located in La Batería, Plaza del Remo, Plaza de las Comunidades Autónomas, Calle San Miguel at the junction with Plaza de La Nogalera, Plaza Costa del Sol and Plaza Blas Infante next to the Town Hall.

In addition, further signs have been placed at various popular tourist attractions, such as Casa de los Navajas, Picasso Cultural Centre, Plaza Costa del Sol, Torre Pimentel, Parque de la Batería and the Molino de Inca.

“All this is part of the strategy to make Torremolinos a leading and benchmark destination, increasingly attractive and accessible, from the preparation phase of the trip to the actual experience. In short, we are talking about an ambitious package of new elements and services that will propel Torremolinos along the path of quality, modernity and tourist excellence,” explained Mayor José Ortiz.

The overall project was proposed and promoted by Torremolinos Town Hall’s Tourism Department, and cost more than 120,000 euros, financed by the Junta de Andalucía.

Image: Ayuntamiento de Torremolinos

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