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article_detail
Date Published: 19/06/2020
ARCHIVED - Spain for Sure hopes to bring foreign tourist revenue back to Spain
Unfortunately not a lot is “sure” here at the moment and the campaign runs the risk of falling foul of sharp witted social media users
On Thursday two major presentations took place which were designed to “relaunch” the Spanish tourism sector just three days before the county opens its borders for foreign tourism, but although a significant amount of money has been pledged by the Spanish Government (the Tourism Sector Promotion Plan, allocates 4,262 million euros to refloat the sector, although much of it focused on loaning money to business in the sector at advantageous rates), and the big guns were brought in to launch the campaign with the King of Spain spearheading the presentation in the prestigious Prado Museum in Madrid, the campaign runs the risk of missing the mark by more than a small margin.
Unfortunately “Spain for Sure”( ("España, seguro que sí") is yet another example of an idea that may be a clever play on words in its Spanish original format, but doesn´t translate particularly well and given the importance of the campaign, it’s a great shame that somebody in tourism didn´t run it past a couple of native speakers beforehand to make sure that the message would have the desired effect in English, certainly given the size of the stake for which Spain is currently playing.
Tourism accounted for 12.3% of Spanish GDP last year, attracting 83.9 million foreign tourists, 29% of which came to Spain during the summer months alone.
The UK is the largest market for Spanish tourism and last year sent 18 million tourists to Spain, so it’s obviously important that the right message goes out to potential visitors.
In spite of the rhetoric however, the wrong message is going out right at this moment as the potential millions of British tourists who could be coming to Spain this summer and spending more than 1,000 euros each in mainly Spanish businesses, still don´t know if they will have to face a 14 day quarantine when they A, reach Spain and B, return to the UK.
After weeks of dithering and conflicting messages about whether the UK had too high a rate of Covid-19 cases to be included in a potential list of countries to be welcomed in Spain once borders re-opened, the message came out from the Prime Minister, Pedro Sánchez on Sunday that foreign tourists from the EU and Schengen zones would be welcomed when the borders came down on the 21st June, and although the message was initially received in the UK with uncertainty due to the slightly confused situation of the UK regarding Brexit, it was confirmed within hours that yes, this did include the UK. By Monday this had all changed, and we were informed that Spain was “considering” the imposition of a 14 day quarantine on all arrivals from the UK as a reciprocal gesture for the quarantine imposed by the UK Government on arrivals from Spain.
All week no confirmation has been given as to whether there will be a quarantine or not (the British Government is not due to review this question itself for another week although discussions are reported to be taking place between the two parties), and confused potential holidaymakers still don´t know whether this will be a problem in July or not even should the airline they have booked their flights with, actually decide to go ahead with the flight. All week social media has yet again been swamped with frustrated would-be travellers “not sure” about re-booking yet another flight following a succession of cancellations.
Can we be sure the flight will go ahead they ask….Sorry, we’re really not sure we have to reply if we’re to give them an honest response.
Is Spain safe they ask…again we’re really not sure, because the Spanish government itself isn´t sure about its own Covid figures; for the last two weeks we have faced the incomprehensible situation that in spite of modern technology and huge resources, the Spanish Ministry of Health has been unable to even issue a set of accurate data giving residents and potential visitors an accurate picture of the current Covid situation. Yes, they are now producing a data mountain on a daily basis, which is almost at the point of being data overload, so detailed is the information presented, but which lacks the most fundamental elements required to assess the risk of coming here; basic veracity!
The one thing we can be sure of is that travellers can be sure of the one thing that Spain does better than any other country in the world and has created a bureaucratic mountain of regulations and guidelines in exhaustive detail, so every hotel is in no doubt of the exact thickness of screen which must be installed between staff and customers, staff have an endless list of protocols to follow, public employees are suitably uniformed-up and brandishing abundant clutches of leaflets which explain the protocols in acute detail, signs have been installed, ticker-tape purchased in monumental quantities ready to parcel up beaches into 2 square metres sections, drones purchased and branded up ready to fly over beaches and ensure social distancing is being observed….Spain is safer than anywhere else in the world if you want to follow safety guidelines…..
But is it all too late?
How many holidaymakers have already booked up for Greece, Portugal and Italy which have made up their minds and decided how they will re-open for business….Spain still isn´t sure whether British travellers are even welcome here….hopefully a decision might be announced today BEFORE Spain opens its doors for travellers next week!!!!
Images: Show the King of Spain presenting the campaign and those attending the presentation, suitably observing social distancing
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