ARCHIVED - UK and US film producers scout the Costa Blanca for locations
ARCHIVED ARTICLE
Alicante Tourist Board is working with international location scouts to promote film tourism
With its beaches, stunning landscape, castles and wineries, the Costa Blanca offers a wealth of emblematic locations for both tourism and film production, and interest from overseas movie scouts eager to shoot in Alicante province has apparently quadrupled in the last few years.
In order to capitalise on this, and give local tourism a much-needed boost, Alicante Provincial Tourist Board organised a 'familiarisation trip' with location scouts from the UK and US to showcase the region's potential.
The movie-makers visited different locations in coastal towns such as Benissa, Altea and Benidorm, including their beaches and natural landscapes, and other inland towns such as Castell de Guadalest, Alcoy and Villena, with emblematic sites such as their castles and wineries.
The group also toured the Natural Park of Las Lagunas de la Mata and Torrevieja, the Palmeral de Elche and the Barranco Rojo de Xixona route.
The 'familiarisation trip' came about following the 'Summit & Expo Shooting Locations Marketplace' event in Valladolid last week, an international project aimed at the audiovisual sector as a platform for commercial contact between filming destinations and production companies looking for locations.
Costa Blanca Tourist Board and Benidorm Film Office took part in the event and held more than 40 meetings with scouts, and the idea of touring the region to see first-hand and what it has to offer was conceived.
Film tourism, or tourism induced through film and television, internationally known as 'screen tourism', is a phenomenon that has experienced growth throughout the world over the last decade.
It's is a powerful tourism promotion tool that allows towns, cities and countries to highlight their "differentiation and visibility", and has a long-term impact in that the location consequently becomes popular with visitors because it has appeared in a film or television series.
Tourists enjoy visiting places they see on screen, and fans want to visit specific landmarks, places and buildings from scenes in their favourite TV shows and films.
Hundreds of movies have been shot on the Costa Blanca, including Assassin's Creed, It's All Gone Pete Tong, Indiana Jones and the Last Crusade, State of Play and more recently Uncharted featuring Tom Holland and Mark Wahlberg.
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